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New media doesn’t necessarily refer to a specific mode of communication. Some types of new media, such as an online newspaper, are also “old media” in the form of a traditional printed newspaper. Other new media are entirely new, such as a podcast or smartphone app. It becomes even more complicated to define when you consider that as technology continues to advance, the definition continually changes.
New media is any media—from newspaper articles and blogs to music and podcasts—that are delivered digitally. From a website or email to mobile phones and streaming apps, any internet-related form of communication can be considered new media.
“I think a degree in new media is of value because it helps hone the skills necessary to succeed in this industry, like writing, graphic design, video production and marketing,” saidChristine Bord, an adjunct instructor in Southern New Hampshire University’s (SNHU) liberal arts program. “This is also a very competitive field, and many employers are looking for candidates who have a degree in media and marketing.”
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The New Media Institute defines new media as “a catchall term used to define all that is related to the internet and the interplay between technology, images and sound.” That's in contrast to “old media,” which PCMag defines as all forms of communication that came before digital technology, including “radio and TV and printed materials such as books and magazines.”
It also constantly changes. As new technology is developed and widely adopted, what is considered new continues to morph. Once upon a time, DVDs and CDs were the latest way to watch movies and listen to music. Now, streaming services such as Netflix and Spotify are more popular.
As marketing continues to evolve, new methods — typically referred to as “new media” — have emerged. These methods are mostly said to deliver better results than other tactics — known as “traditional media” or even “old media”.
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Keep reading to learn the about new and old media, plus the differences between traditional media and new media, to help your company decide which method is best for your business.
Could your business use new media marketing? Looking for ways to bring your marketing strategy up to speed? Give us a call at 888-601-5359, and we can help you start marketing your business with new media methods!
Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results. Price-wise, traditional media tends to cost more than new media due to its broad targeting and advertising channels.
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